Table of Contents

Preface, Graham Black; Chapter 102 Introduction, Graham Black; Part 01 Museum audiences: their nature, needs and expectations, Graham Black; Chapter 1 ‘Traditional’ museum audiences: a quantitative and qualitative analysis, Graham Black; Chapter 2 Developing new audiences, Graham Black; Part 02 Operating for quality, Graham Black; Chapter 3 Stimulating the visit, Graham Black; Chapter 4 Visitor services: operating for quality, Graham Black; Part 03 Learning in museums, Graham Black; Chapter 5 Museums and lifelong learning, Graham Black; Chapter 6 Use of museums by schools, Graham Black; Part 04 Planned to engage, Graham Black; Chapter 7 Applying the principles of interpretation to museum display, Graham Black; Chapter 8 Interpretive master planning, Graham Black; Chapter 9 Concept development for museum galleries, Graham Black; Chapter 10 The engaging museum, Graham Black;

About the Author

Graham Black

Reviews

"This is a well-researched, detailed book that presents much food for thought for museum managers and staff." -Collection Management,vol.30, no 4