Table of Contents

Part 1 Concepts; Chapter 1 What is enterprise and where do we find it?; Chapter 2 What entrepreneurs are like, and what they do; Chapter 3 Innovation and its management; Chapter 4 Learning, decisionmaking-and leadership; Chapter 4a Integrated personal development activity; Part 2 Contexts; Chapter 5 The personal enterprise environment; Chapter 6 The enterprise environment and the entrepreneurial response; Chapter 7 The social, public and not-for-profit context; Chapter 8 Multicultural entrepreneurship; Chapter 8a Integrated personal development activity; Part 3 Commercialization; Chapter 9 Opportunity identification and solution development; Chapter 10 Enterprise planning and risk management; Chapter 11 Getting started: creating the organization, obtaining resources and reaching break-even; Chapter 12 Enterprise strategies and fast growth; Chapter 12a Integrated personal development activity;

About the Author

Robin Lowe, Sue Marriott