Genealogy of Subjectification
Tracing the Contours of the Entrepreneurial Self
The Rationality of the Entrepreneurial Self
The Truth about the Market: variants of neo-liberalism
The Four Functions of the Entrepreneur
The Contractual World
Strategies and Programmes
Creativity
Empowerment
Quality
Projects
Conclusion: Lines of flight – the art of being different
differently
Ulrich Brockling is Professor of Cultural Sociology at the Albert-Ludwigs-University Freiburg, Germany.
This is a book about who we are today, and how we have become who
we are. It is about the engineers of the modern soul, the
entrepreneurial self. It is essential reading for all those
who care about the incessant demands placed on us to become more
than we are, to become entrepreneurs of our selves, to maximise and
optimise our capacities in ways that align personal identity and
political responsibility.
*Peter Miller*
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