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The Entrepreneurial Self


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Table of Contents

Genealogy of Subjectification Tracing the Contours of the Entrepreneurial Self The Rationality of the Entrepreneurial Self The Truth about the Market: variants of neo-liberalism The Four Functions of the Entrepreneur The Contractual World Strategies and Programmes Creativity Empowerment Quality Projects Conclusion: Lines of flight - the art of being different differently

About the Author

Ulrich Brockling is Professor of Cultural Sociology at the Albert-Ludwigs-University Freiburg, Germany.


This is a book about who we are today, and how we have become who we are. It is about the engineers of the modern soul, the entrepreneurial self. It is essential reading for all those who care about the incessant demands placed on us to become more than we are, to become entrepreneurs of our selves, to maximise and optimise our capacities in ways that align personal identity and political responsibility.

-- Peter Miller

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