Chapter 1: Formation — Always in Process: Edward Bruner, American
Anthropology, and the Study of Tourism
Chapter 2: Genealogies — On the Emergence of Identity and
Borderzones as Key Concepts
Chapter 3: Influence — “So in Effect I Was Studying Myself”:
Knowing (Our) Tourist Stories
Chapter 4: Authenticity — “Whatever We Weave Is Authentic”:
Coproducing Authenticity in Guatemalan Tourism Textile Markets
Chapter 5: The Borderzone — Living in and Reaching beyond the
Touristic Borderzone: A View from Cuba
Chapter 6: Constructivism — “I Can Feel Them Now, Even as I Write”:
Hiking Yosemite Falls with the Emergent Subjects of Tourism
Chapter 7: Identity • Mobility • Embodiment — “Being a Tourist in
My (Own) Home”: Negotiating Identity between Tourism and Migration
in Indonesia
Chapter 8: The Self • Narrative • The Borderzone — Beyond Dialogue:
Hospitality and the Transformation of Self in Southwestern
Madagascar
Chapter 9: Contested Sites • Identity • Stories — “Ideologies at
War” in Chichén Itzá: An Ethnography of a Tourism Destination
Chapter 10. Dialogues — (I) Taking Tourism Seriously: A
Conversation with Edward Bruner and (II) Reflections
Naomi M. Leite is lecturer of social anthropology at the University
of London.
Quetzil E. Castañeda is senior lecturer of Latin American and
Caribbean studies at Indiana University.
Kathleen M. Adams is professor of anthropology at Loyola University
Chicago.
“This is a state-of-the-art book on the value of ethnography in
understanding the complex cultural and economic phenomenon of 21st
century tourism. The approaches discussed in this collection show
that tourism is not the wrecking ball of traditional culture, as
was widely held to be the case in the 1960s and 1970s, and how
ethnographical approaches, which are increasingly collaborative in
this modern and connected world, can provide us with nuanced and
even positive accounts of traditional actors as cultural
strategists. The book is of multi-disciplinary interest in the arts
and social sciences, not least in subjects such as business
management, tourism planning, and marketing.”
*Michael Hitchcock, Goldsmiths, University of London*
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