Cliff Goddard, University of New England, Armidale NSW, Australia.
"With this book, Cliff Goddard has overseen the production of a new milestone in the Natural Semantic Metalanguage (NSM) approach to meaning. [...] The approach is unique in research on pragmatics and culture - nowhere else do we find these kinds of explicit statements of cultural values in a desscriptive metalanguage whose degree of formalism rivals that of predicate calculus, and whose units are as close to directly expressible in [any) natural language as we can get."N. J. Enfield in: Intercultural Pragmatics 4-3/2007 "This is a very readable and accessible book."Lilia Moronovschi in: Linguist List 18.365