Introduction. Part I: Getting Started with Facebook Advertising. Chapter 1: Profi ting from the Facebook Revolution. Chapter 2: Setting Up Your Facebook Account. Part II: Launching Your Facebook Advertising Campaign. Chapter 3: Matching Your Ads to Your Marketing Strategy. Chapter 4: Buying Strategies. Chapter 5: Understanding the Types of Ad Campaigns. Chapter 6: Getting Set to Implement and Measure Results. Part III: Managing Your Facebook Advertising Campaigns. Chapter 7: Creating Pages for Your Campaign. Chapter 8: Testing and Optimizing Your Ad Campaign. Chapter 9: Tracking Conversions to Sales. Part IV: Minding Your Metrics. Chapter 10: Checking Out the Data. Chapter 11: Creating Reports. Chapter 12: Extending the Facebook Experience. Part V: The Part of Tens. Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads). Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes. Chapter 15: Ten Nontraditional Facebook Ad Campaigns. Chapter 16: Ten Resources for Facebook Advertisers. Index.
Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.