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About the Author

James Victore is a designer for bold believers, an advocate for creativity, and an artist whose work has been exhibited at New York's Museum of Modern Art. He lectures and teaches regularly around the globe. He lives, loves, and works in Texas.

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"Packed with no-nonsense, motivational messages on creative courage and the human condition, he celebrates authenticity and `weirdness' as a tool to be used for success. The book's six chapters - `Voice', `Fear', `Start', `Action', `Habits' and `Purpose' - are split into further sub-chapters with titles such as `You, the reluctant hero' and `Have a damn opinion'. Each includes a short passage, drawing insight from psychology, philosophy and lessons from Victore's design career. Bold statements are re-emphasised in sketches and image play throughout the book. This book acts as a great instigator, offering a not-so gentle push to kickstart creative projects." -- eye magazine

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