"Speed has always been a critical element in the product designprocess. But, as Preston Smith points out, one must be extraordinarilyflexible as well in one's development and innovationprocesses. In the light-speed world we live in today, as Smith sopoignantly points out, one's ability to use intelligent, knowledgebased flexibility is an imperative to winning each day, every day."--Michael D. Thieneman, executive vice president and chief technologyofficer, Whirlpool Corporation "Preston's previous book, Developing Products in Half the Time, waschock-full of time-to-market gems. This one goes further, showingtime-to-market in a new light and providing even more wisdomthat's right on for today."--Chuck Blevins, director, Office of Program Management, LifeScan, Inc. (Johnson & Johnson) "Preston provides exceptionally detailed treatment of techniquesto help any Program Manager lead difficult, constantly changingprojects. His many examples show how these tools work in thereal world."--Jim Callahan, senior program manager, C-Cor "This book addresses what's concerned me lately: how to makeproduct development more effective and quicker. It emphasizesthat Project Leaders should manage decisions and risk ratherthan tasks and processes, because decisions are what really drivethe project."--James Joseph Snyder, product development manager, Medtronic, Inc.