Heidi Grant Halvorson is a social psychologist, author, and popular
speaker. She is the author of Succeed and Focus.
E. Tory Higgins is the author of Beyond Pleasure and Pain. He is
Stanley Schachter Professor of Psychology at Columbia University
and Professor of Management at the Columbia Business School. Both
authors live in New York City and are directors of Columbia
University's Motivation Science Center.
“Insightful, thought-provoking, and highly
practical, Focus is an invaluable resource for anyone who
wants more deeply to understand how to motivate others.”
—Gretchen Rubin, author of The Happiness Project
"Focus is an exciting and important new book that brings
motivational science to life in a remarkably practical way."
—Daniel Gilbert, Ph.D., author of Stumbling on Happiness
"Nothing has changed the research conversation in social psychology
in the last decade as much as Tory Higgins's ideas about promotion
and prevention. This book shows how promotion and prevention touch
every aspect of our daily life from work to parenting."
—Chip Heath and Dan Heath, authors
of Switch and Made to Stick
“In anything-but-routine fashion, the authors describe a
fundamental difference in the way we seek and achieve success.
Their description is so wide-ranging yet integrative, so
entertaining yet instructive that I am able to offer an assertion
of my own: If you are one of those people who want to be
successful, you should read this book.”
—Robert B. Cialdini, Ph.D., author of Influence: Science and
Practice
“Every once in a while a book comes out that changes the way you
see yourself, other people, and the world. This is one of those
books. Read it.”
—Peter Bregman, author of 18 Minutes: Find Your Focus, Master
Distraction, and Get the Right Things Done
“Most people think that motivation gets them energized to
act. Focus lifts up the hood on the motivational system and
shows how competing motivations to achieve positive outcomes and
avoid negative ones influence work, love, and parenting in
unexpected ways. The book is filled with practical examples
that make it a must-read for anyone who wants to understand why
they behave as they do.”
—Art Markman, Ph.D. author of Smart Thinking: Three essential keys
to solve
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