Table of Contents

• Chapter One: Theoretical Viewpoint, Research Framework and Methodology
• Chapter Two: Institutional Arrangement of the Ascetic Society
• Chapter Three: Asceticism in the Main Structure of Society
• Chapter Four: Transformation Towards a Consumer Society
• Chapter Five: Transformation of the Social Structure and Rise of Consumerism
• Chapter Six: Conclusion and Discussion.

About the Author

Wang Ning, Sun Yat-Sen University.