Reviews

"Gary Robson comes at the art and science of book signings from two distinct, yet complementary viewpoints: as a successful, innovative bookstore owner and as a popular author. Bottom line, he knows this stuff inside-out, and here he's also leaned on the experience and good graces of his friends in both businesses. If you're an author, heed the advice in this fine guide. If you're a bookseller, the same exhortation applies." -Craig Lancaster, author of 600 Hours of Edward and This is What I Want. "This is the only book I know of that gracefully, and with great good humor, instructs the new and even the established author how to approach book events, what to expect, and how to handle it. But it goes way beyond the step-by-step of the event, touching upon social media savvy that every author needs, especially those of us with winter in our beards, visual aids, right down to what pen to use to sign a book. Most of all, it emphasizes that the important thing at an event isn't how many books you sign, it's who you meet and develop relationships with that count." -Keith McCafferty, author of Buffalo Jump Blues and The Royal Wulff Murders