Table of Contents

Current Business Models are not Working

Givenomics

TheGivingMachine

The Value of Networks is in their Connectivity

It’s a Tough Climate Out There

The Rise of Personal Empowerment

The Human Desire to Belong, Contribute and Thrive

Givenomics for Customers

Implementing Givenomics for a Business

Givenomics for Charities and Schools

What If ?

Don’t Wait, Get Involved

About the Author

Richard has been a pioneer in both Silicon Valley and the UK, building the internet infrastructure and services we use as utilities today. Wanting to focus more on social impact, he co-founded and manages TheGivingMachine, a not-for-profit social enterprise that enables us all to shop and give for free to the causes of our choice. Enabling personalised, free giving as a behaviour choice is his passion and so far, over 500,000 free donations have been generated benefiting thousands of UK charities and schools via TheGivingMachine. Richard is also a trustee and vice chair of East Herts YMCA and lives in Bishop’s Stortford with his wife Connie, two children (Alexandra and James), Max the dog and nine fish.

Reviews

“Often you’ll come across a simple idea and say “why didn’t I think of that?” Givenomics is such an idea and it has the power to change the way we think and the communities in which we live. Richard Morris‘ book embraces the latest technology and shows how personal giving can be made easier to enable individuals, beneficiaries and companies to ‘win’ at the same time. More importantly, it shows that by satisfying our innate desire to belong and contribute, contribution can empower an individual to thrive and reach out for that ‘butterfly’ of happiness.”
*Robert Purcell, Chief Executive East Herts YMCA*

“Richard’s book is in many ways a revelation. He explains the theory and practice of Givenomics in a very clear and thought-provoking voice. An extremely worthwhile read.“
*Victoria Stapleton, founder of Brora Ltd*

“Occasionally strange portmanteau words creep into the language: stagflation, humongous, infomercial… but now we have one that, if it works, will transform how we give money and how businesses can be part of the solution and not part of the problem. “Givenomics”, the new book by Richard Morris, entrepreneur and founder of TheGivingMachine, is a must-read for anyone interested in how our society could be a better place: it’s a really good read too.“
*David Fitzpatrick,Chief Executive, Cynnal Cymru – Sustain Wales*