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Going Vegan


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About the Author

Gerrie L. Adams has an A.A. degree with high honors from Saddleback Community College and a Bachelor of Science degree in Food Science/Nutrition. She co-founded Xengaru Fun Foods. She is the Healthy Eating Specialist for Whole Foods Market Tustin/Jamboree. In this position, Gerrie gives lectures, cooking demonstrations, and store tours in support of Whole Foods Market's Health Starts Here program, which educates customers and team members on how to achieve optimum health through incorporating fresh, nutrient dense, low-fat, whole foods into their diet. She has been a member of the Southern California Section of the Institute of Food Technologist since 2000 and served as 2008-2009 Chair. She has also been a member of the National Association of Woman Business Owners and was awarded the 2007 Rising Star in Business by the Woman's Sage organization. She currently resides in Laguna Niguel.Joni Marie Newman is the founder of justthefood.com, and the author of six vegan cookbooks, including 500 Vegan Recipes, The Complete Guide to Vegan Food Substitutions, Hearty Vegan Meals, Fusion Food in the Vegan Kitchen and Going Vegan. Joni is well-known in the vegan community and frequently speaks at vegan conferences, cooking demos, and other events. She lives in southern California and manages a Whole Foods location in the L.A. area.


"Gerrie and Joni's style for helping people discover a vegan lifestyle is empowering, educational, and downright delicious. Their passion and enthusiasm leap off the pages and into your heart!"--RIP ESSELSTYN, author of the Engine 2 Diet and My Beef with Meat

"Joni and Gerrie have their fingers on the pulse of plant-based living. They generously offer their expertise on how to ditch animal products and embrace the power of plants, and they do so in a truly accessible way, making this book a must-have for both the veg-curious and the seasoned vegan alike."--JASMIN SINGER, Executive Director of Our Hen House

"One book to unite them all. Perceiving a schism in the community between health-focused plant-based folks and ethical vegans, Joni and Gerrie have crafted a work that brings us all together. Whatever your motivation for moving to a plant-based/vegan lifestyle, this book belongs in your library!"--COLLEEN PATRICK-GOUDREAU, author of The Joy of Vegan Baking and more

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