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Going Viral
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Table of Contents

  • 1. The Power of Share
  • 2. Self-enhancement
  • 3. Emotion
  • 4. Anticipation
  • 5. Affinity
  • 6. Justice
  • 7. Herding
  • 8. Groups
  • 9. Bump
  • Conclusion

About the Author

Brent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business. Dr Coker's research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http://bit.ly/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.

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