Edward F. Fischer is Professor of Anthropology and Director of the Center for Latin American Studies at Vanderbilt University. He is the author, with Peter Benson, of Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala (Stanford 2006). He is also the founder of Maní+, a social enterprise combating malnutrition.
"In this excellent book, Ted Fischer introduces us to Guatemalan farmers and German consumers and shows us how culturally-held values enter into economic decision-making, exposing the similarities that exist even while investigating separate corners of the world. An important contribution to economic anthropology that will be of interest to anyone concerned with the ethical dimensions of economic life." - Jens Beckert, Director, Max Planck Institute for the Study of Societies "Homo economicus, the representative rational actor assumed in economists' models, is a social moron. Fischer's keen eye for social detail reveals how markets populated by actual people often behave very differently from those portrayed in economics textbooks. This delightful book helps explain why policy makers around the world are increasingly attentive to the important distinction between well-being and per-capita income." - Robert H. Frank, H. J. Louis Professor of Management and Professor of Economics, Cornell University
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