Introduction Chapter One: Welcome to Development Hell (A.K.A. What the Hell is Development?) Chapter Two: Do You Have What it Takes? Chapter Three: Understanding the TV Landscape Chapter Four: Generating Ideas Chapter Five: Developing an Idea Chapter Six: Considering Multiplatform Content Chapter Seven: Writing a Killer Proposal Chapter Eight: Finding and Keeping Talent Chapter Nine: The Pitch Tape Chapter Ten: The Pitch Chapter Eleven: Alternative Sources of Funding Chapter Twelve: Getting the Greenlight
Includes candid interviews with 50 top industry insiders Offers cross-platform (TV & online) development advice A masterclass in development
Nicola Lees has developed documentaries, docudramas, multiplatform and reality programmes for network and cable channels, including the BBC and Discovery, Travel Channel, National Geographic and TLC in the USA. Nicola consults for international clients and is editor of www.tvmole.com dedicated to factual development.
'excellent...a really handy primer on getting commissioned for everyone from the beginner to the seasoned pro.' Stage Screen & Radio (November 2010)