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Gross Deception
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About the Author

Dale Pollak was born into the car business. His father started as an independent used vehicle dealer before owning a Buick-American Motors-Jeep-Renault dealership. After graduating from the Kelley School of Business at Indiana University, Dale joined the family business, as he and his father opened Pollak Cadillac. Years later, during the rise of the internet, Dale founded vAuto and led his company to become the premier inventory management solution provider for franchise and independent dealers. He also pioneered the Velocity Method of Management(R), which has been adopted by thousands of dealers. With those successes under his belt, Dale and vAuto joined the family of Cox Automotive, where he now serves as executive vice president. At Cox, he drives innovation across multiple divisions to help dealers increase efficiencies, sales volumes, and profitability. Dale has written four books, a best-selling series detailing the Velocity Method and Like I See It.

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