Ash Fortis is the founder and creator of XO Hair Lab. Her passion for the hair color and styling has elevated her to new heights in the industry, and her looks and tutorials have been seen internationally. She's a co-creator of Pulp Riot colors, a very successful vivid color line recently purchased by Loreal. Her passion is to create one of a kind, signature looks for her clients that are both bold and beautiful. Her specialties are color, color corrections, balayage, and creative color. In her spare time, she pursues her passions for education and travels nationally to educate other hairstylists.