Table of Contents

Contents: K.R. Sanders, Foreword. L.L. Kaid, Introduction and Overview of the Field. Part I:Theories and Approaches to Political Communication.E.M. Rogers, Theoretical Diversity in Political Communication. B.I. Newman, R.M. Perloff, Political Marketing: Theory, Research, and Applications. D.A. Graber, Methodological Developments in Political Communication Research. Y. Lin, Fragmentation of Structure of Political Communication Research: Diversification or Isolation? K.J.M. Haynes, Design and Creation of a Controlled Vocabulary for Political Communication. Part II:Political Messages.B.E. Gronbeck, Rhetoric and Politics. L.L. Kaid, Political Advertising. M.S. McKinney, D.B. Carlin, Political Campaign Debates. Part III:News Media Coverage of Politics, Political Issues, and Political Institutions.G.J. Gulati, M.R. Just, A.N. Crigler, News Coverage of Political Campaigns. D. Weaver, M. McCombs, D.L. Shaw, Agenda-Setting Research: Issues, Attributes, and Influences. W.L. Bennett, Gatekeeping and Press--Government Relations: A Multigated Model of News Construction. A. McKay, D.L. Paletz, The Presidency and the Media. Part IV:Political Communication and Public Opinion.E. Noelle-Neumann, T. Petersen, The Spiral of Silence and the Social Nature of Man. M. Sotirovic, J.M. McLeod, Knowledge as Understanding: The Information Processing Approach to Political Learning. M.X. Delli Carpini, Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life. D.G. Bystrom, Women as Political Communication Sources and Audiences. Part V:International Perspectives on Political Communication.C. Holtz-Bacha, Political Communication Research Abroad: Europe. L. Willnat, A.J. Aw, Political Communication in Asia: Challenges and Opportunities. Part VI:New Trends in Political Communication Channels and Messages.J.C. Tedesco, Changing the Channel: Use of the Internet for Communicating About Politics.

Reviews

"This benchmark volume defines the most important and significant thrust of contemporary research and theory in political communication."
—Abstracts of Public Administration, Development, and the Environment"The Handbook of Political Communication Research draws researchers from political science, communication studies, rhetoric, marketing, journalism, and media studies. Its ambitious and complete summary of lines of research from these disciplines makes it an essential reference for scholars in all related areas."
—Communication Research Trends