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Hard Work Is Irrelevant
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How do you build the most dynamic, disruptive business on earth? This is the Netflix founder's radical blueprint.

About the Author

Reed Hastings (Author) Reed Hastings is an entrepreneur who has revolutionised entertainment since co-founding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and acquired just before Netflix was launched. Reed served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organisations including Dreambox Learning, KIPP and Pahara. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in Southern Africa. Erin Meyer (Author) Erin Meyer is the author of The Culture Map- Breaking Through the Invisible Boundaries of Global Business, and a professor at INSEAD, one of the world's leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2019, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world. She received an MBA from INSEAD in 2004 and she currently lives in Paris, France. In 1994-95 Erin also served in the Peace Corps as a volunteer teacher in Southern Africa. Visit erinmeyer.com for more information.

Reviews

Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise - read it and learn the Netflix secret sauce from the master himself! * Jim Collins, author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship *
I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organisational culture * Satya Nadella, CEO of Microsoft *
As the information age shrinks product cycles and compresses time frames, the most important business question of our era is "how do we keep innovating?" In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo! * Ben Horowitz, author of The Hard Thing About Hard Things *
Aspiring tech moguls should flock to Hastings and Meyer's energetic and fascinating account. * Publishers Weekly *
Highly recommended for leaders eager to build innovative, fast, and flexible teams. * Library Journal *

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