• National print and electronic media campaign targeting older
adults and fitness
• Online promotion and publicity
• Exercise excerpts
• Author interviews
• Giveaways
Dr. Karl Knopf, or Dr. Karl, as his students used to call him, has been involved in the health and fitness of older adults and the disabled for over 40 years. During this time he has worked in almost every aspect of the industry, from personal training and therapy to consultation. While at Foothill College, Karl was the coordinator of the Adaptive Fitness Tech-nician Program and Life Long Learning Institute. He taught disabled students and undergraduates about corrective exercise. In addition to teaching, Karl developed the "Fitness Educators of Older Adults Association" to guide trainers of older adults. Currently Karl is a director at the International Sports Science Association and is on the advisor board of PBS's Sit and Be Fit show. In his spare time he has spoken at conferences, authored many articles, and written numerous books on topics ranging from water workouts to fitness therapy. He was a frequent guest on both radio and print media on issues pertaining to senior fitness and the disabled.
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