Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Nir Eyal is the bestselling author of Hooked- How to Build
Habit-Forming Products and Indistractable- How to Control Your
Attention and Choose Your Life.
He has taught at the Stanford Graduate School of Business and Hasso
Plattner Institute of Design. His writing on technology,
psychology, and business appears in the Harvard Business Review,
The Atlantic, TechCrunch, and Psychology Today.
Draws on behavioural economics and neuroscience to examine why some
products, games and television shows become habits, while others
sink. This is useful knowledge for entrepreneurs, marketers and
designers ... crucial to generating followers, viewers, consumers
and revenues.
*Financial Times Business Education*
Principles derived from behavioral science play an increasing role
in software design ... Among the most influential is Nir Eyal, an
entrepreneur turned user-experience guru who has become Silicon
Valley's most visible advocate of habit-forming technology
*MIT Technology Review*
A must-read for everyone who cares about driving customer
engagement
*Eric Ries, author of The Lean Startup*
The most high bandwidth, high octane, and valuable presentation I
have ever seen on this subject
*Rory Sutherland, Vice Chairman, Ogilvy & Mather*
Hooked gives you the blueprint for the next generation of products.
Read Hooked or the company that replaces you will
*Matt Mullenweg, Founder of Wordpress*
You'll read this. Then you'll hope your competition isn't reading
this. It's that good.
Nir's work is an essential crib sheet for any startup looking to
understand user psychology.
*Dave McClure, Founder 500 Startups*
When it comes to driving engagement and building habits, Hooked is
an excellent guide into the mind of the user.
*Andrew Chen, Technology Writer and Investor*
I've learned a great deal from Nir, and you will too. He'll help
you design habits to benefit your users, and your company.
If you're serious about designing seductive products that sell,
Hooked is the only psychological toolkit you'll need
Gives an overview of one of the most interesting battles in modern
business: the intense competition to create new digital products
that monopolise people's attention
*The Economist*
A must read for anyone looking to start a company or develop a
product. It provides four actionable steps to attract users and to
ensure that they continue to come back.
*Entrepreneur*
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