About the Author xi
Foreword by Armand Beasley xiii
Introduction: Why You Should Want to Talk to Absolutely Anyone xvii
Part One: Common Fears and Barriers about Talking to Absolutely Anyone 1
1 Fear – Does It Hold You Back? 3
2 “I Don’t Want to Experience Rejection” 19
3 “I Worry about What Other People Might Think” 25
4 “I Hate Talking to Strangers – Why Would I Want to?” 31
Part Two: The Four Stages of an Interaction 37
5 Stage 1 – Your Outcome and Starting a Conversation 39
6 How – How Do You Mentally and Physically Approach? 55
7 What – What Do You Say? 71
8 Stage 2 – Creating Curiosity and Interest 81
9 Stage 3 – Making a Connection and Being Understood 91
10 Stage 4 – Get Them to Take Action 121
Part Three: Making Your Communication Even Better 137
11 Making Your Voice Work for You 139
12 Common Pitfalls 145
13 Difficult Work and Business Conversations 151
14 Final Thoughts 167
Part Four: 31 Day “Zero To Hero” Talk To Absolutely Anyone Plan 171
Blog Articles and YouTube 207
Index 209
Mark Rhodes is an Entrepreneur, Business Mentor, Published Author, International Speaker and Trainer in Success, showing individuals and businesses around the world how to massively improve their results with little or no extra effort. He helps people, whether in business or not, to be the best that they can be. He does this by helping people have more confidence and direction and by helping businesses win more sales, get more clients and customers and achieve their business goals. This is done using the very same approaches, ideas and techniques that Mark has used for his own success. It’s not about "in your face" selling either, far from it, in fact Mark's work also includes working with professional firms such as banks, accountants, solicitors and legal firms, for whom Mark's approach is an ideal fit, in addition to more traditional businesses that he also helps covering most industries and sectors you could name. Marks clients include HSBC, Natwest, Lloyds Bank, BooHoo.com, and the Institute of Chartered Accountants, to name a few.
“…this book is a well written piece of art, which gives the reader practical skills and tips on how to start and maintain conversations in any situation.” (Nursing Times, April 2018)
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