Table of Contents

ACKNOWLEDGMENTS

INTRODUCTION

PART
I
Starting Your Business
1 A BRIEF HISTORY OF CONSUMER PRODUCTS
2 WHERE DO GREAT IDEAS COME FROM?
3 EDUCATING THE NEW ENTREPRENEUR
4 TAPPING ESTABLISHED EXPERTISE
5 MARKET RESEARCH

PART
II
Building the 16 Competencies for Success
6 DESIGN AND DOCUMENTATION
7 INTELLECTUAL PROPERTY
8 PROTOTYPING
9 INDUSTRY ACCESS AND EXPOSURE
10 FUNDING
11 MANUFACTURING
12 PACKAGING
13 MARKETING
14 RETAIL DISTRIBUTION
15 DIRECT TO CONSUMER (DTC)
16 LOGISTICS
17 E- COMMERCE AND PAYMENTS
18 CUSTOMER EXPERIENCE
19 FINANCIAL MANAGEMENT
20 INVENTORY MANAGEMENT
21 GROWING INTO THE FUTURE

CONCLUSION

NOTES

ABOUT THE MAKING OF THE BOOK COVER

INDEX

About the Author

Jules Pieri is cofounder and CEO of The Grommet, a site that has launched more than 3,000 innovative consumer products since 2008. The company's Citizen Commerce(TM) movement is reshaping how products are discovered, shared, and bought. Jules started her career as an industrial designer for technology companies and was an executive at Keds, Stride Rite, and Playskool. The Grommet is her third startup, following roles as VP at Continuum and president of Ziggs. She was named one of Fortune's Most Powerful Women Entrepreneurs in 2013 and one of Goldman Sachs's 100 Most Interesting Entrepreneurs in 2014. She is an Entrepreneur in Residence Emeritus at Harvard Business School, a member at G20 Ventures, and an investing partner at XFactor Ventures.


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