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How to Get Your Point Across in 30 Seconds or Less [Audio]


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About the Author

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM, and vice president in charge of production for Cinerama. Mr. Frank died in 2004.


ExHollywood agent and consultant in business communications, Frank observes that media research has shown 30 seconds to be the attention span of the average individual (hence the popularity of the short TV commercial). Following this principle, he shows how to tailor any presentation so it can be given in that timea process that involves fixing on an objective and grasping what sort of person will be receiving the message. It also helps to have a ``hook,'' or interest-catcher, at the start; to paint a picture for the listener; and to be mindful of the impression one creates through voice, gestures and clothing. This slim book (constructed, according to its own philosophy, in brief segments) should prove very popular. Prentice-Hall Book Club selection; BOMC, Fortune Book Club, Macmillan Book Club and Preferred Choice Bookplan alternates; author tour. (February 28)

Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which "means" well.
Jim Lindbergh Corporate Group Vice President, Dart Industries Milo Frank is a communications genius. His book can catapult you to a whole new level of success.

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