Mike McKeever has a B.A. in Economics from Whittier College, a Masterâ (TM)s in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. He has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Mike runs a company, Business Plan Workshop, in which his business plan book features prominently
"Here's an easy-to-follow book that takes the reader step-by-step
to get to a successful business start-up." San Francisco
Examiner
"An essential book to help entrepreneurs" Dallas Morning News
"McKeever presents readers with a comprehensive guide to creating a
business plan for existing or potential businesses, including the
preparation of financial statements. He covers why writing a
business plan is right for some businesses and may not be right for
others, the self-evaluation and monetary fitness necessary to
successfully start a business, choosing the right type of business,
potential sources of funding to begin or expand a business, selling
a business plan to investors, and a wide variety of other related
subjects. The author is a successful entrepreneur and business
broker residing in the United States." Eithne O'Leyne, Editor,
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