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How to Write Great Copy
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In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Eight Copywriting Rules;
    • Chapter - 02: Rule One: Know Your Target Market;
    • Chapter - 03: Rule Two: Do Research;
    • Chapter - 04: Rule Three: Answer The Brief;
    • Chapter - 05: Rule Four: Be Relevant;
    • Chapter - 06: Rule Five: Be Objective;
    • Chapter - 07: Rule Six: Keep it Simple;
    • Chapter - 08: Rule Seven: Know Your Medium;
    • Chapter - 09: Rule Eight: Be Ambitious;
    • Chapter - 10: Conclusion

About the Author

Dominic Gettins is a highly-acclaimed copywriter whose work has won many awards. His rules have been adopted by many leading organizations for many years, such as the BBC, Microsoft and Abbey National. He is now Creative Director at Euro RSCG London, one of the world's largest communications consultancies.

Reviews

"offers a great deal of help both for those who aspire to copywriting and to those who are already practicing the craft." writing magazine

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