Douglas Edwards was director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. He took early retirement in 2005.
Hilarious
*Bloomberg*
[An] extremely useful insider guide...Douglas Edwards...walks into
the maelstrom of a start-up full of twenty-somethings where
visitors genuinely wonder "who trashed the chairman's office?"
*The Independent*
A rare insider's account. He can personally vouch for the
goodies
*Financial Times*
An enjoyable account of the struggles a creative marketing guy
faced in the early days of Google, when the company was run by
geeks with a messianic faith in "Efficiency, Frugality,
Integrity"
*New Scientist*
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