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Introducing Persuasion
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About the Author

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.

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