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The Jenny Craig Story
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Table of Contents

Introduction.

1. Early Years.

" I learned very early that work was not a dirty four-letter word".

2. First Foray into Entrepreneurship.

"You can do anything and be anything you want".

3. Researching New Franchise Opportunities.

"I was open to anything that was available."

4. Negotiating a Buyout.

"I'd rather be in jail than be here."

5. The Beginning of Jenny Craig, Inc.

"A Company that would incorporate all the necessary benefits of successful weight management.

6. Starting Over: Back in the United States.

"We were both only 52-and ready for a new challenge."

7. Health Troubles and Legal Problems.

"Surely there's something or someone out there that has the answer."

8. The Challenge of Succession Planning.

"I have always believed we should have a woman in charge of all field operations."

9. Moving On and Looking Ahead.

"I devoted most of my adult life to helping people make positive changes."

Final Thoughts.

"I can't wait for tomorrow."

Index.

About the Author

JENNY CRAIG, founder of the eponymous weight-loss centers, is well known to many people from her appearances in ads for her company. She began working in the weight-management industry when she was trying to lose weight gained during pregnancy. She went on to work as a top executive for a chain of centers that was sold to NutriSystem, then, along with her husband Sid, relaunched Jenny Craig Systems in Australia—bringing it back to the United States in the mid-1980s. Today, Jenny Craig, Inc., is one of the largest weight-management companies in the world.

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