Table of Contents

Prologue vii

Summary of the Jim’s Group Structure xi

Introduction: ‘The Real Jim’ xiii

1 The Early Years 1

2 The Accidental Gardener 17

3 Jim’s Calling 31

4 This Little, Short-term Mowing Business 43

5 Divorce 65

6 The Jim’s Brand Expands 73

7 The Jim Way 89

8 Winning the Lottery 101

9 Growth 113

10 Business Can Be Tough 129

11 Jim’s Training 145

12 The Franchisee Experience 163

13 ‘A Serial Firer’ 175

14 Revolt in the Ranks 187

15 Tackling Insurance 205

16 Looking for The One 213

17 Duelling Diggers 225

18 Funding a Lifelong Passion 235

19 It’s All About Character 247

20 Looking to the Future 259

Endnotes 265

About the Author 267

Acknowledgements 269

List of Interviewees 271

Index 273

About the Author

Catherine Moolenschot is a novelist, biographer and public speaker. Learn more at catherinemoolenschot.com.au