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Kicksology
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Table of Contents

Preface1 There's No Biz Like Shoe BizMy Favorite Shoe: Deena Kastor-ASICS DS Trainer2 Kickin' It Old-SchoolSix Patents That Changed Running Shoe Design3 Running Shoe CoolMy Favorite Shoe: Kara Goucher-Adidas Adistar LD spikes4 Doing What Comes Naturally5 It's All Fun and Games Until Somebody Gets HurtMy Favorite Shoe: Dave McGillivray-Hoka Clifton 56 Minimalism to Maximalism: A Tale of Two InnovatorsMy Favorite Shoe: Karl "Speedgoat" Meltzer-Hoka One One Speedgoat 37 A Shoe Is BornMy Favorite Shoe: Scott Jurek-Brooks special makeup trail running shoe8 The Sub-2-Hour Marathon Quest and the Rise of Magic ShoesEight Epic Shoe Fails9 Made to OrderMy Favorite Shoe: Jenny Simpson-New Balance MD800 spikes10 What's Next?Appendix A: Getting the Most out of Your Running ShoesAppendix B: Donate Your Old Running ShoesAcknowledgmentsIndexAbout the Author

Promotional Information

Kicksology is your all-access pass into the fascinating, colorful world of running shoes-and what makes up a perfect pair of kicks.

About the Author

Brian Metzler is a freelance journalist who covers running, running gear, and related sports. A running shoe geek since his prepubescent cross-country team days, Metzler has run more than 75,000 miles in his life, tested more than 1,500 pairs of running shoes, run focus groups for several running shoe brands, raced every distance from 50 yards to 100 miles, raced to the top of the Willis (Sears) Tower in Chicago, run a marathon on top of the Great Wall of China, completed two high-altitude 100-mile ultraruns, completed four Ironman triathlons, and regularly races with donkeys in Colorado.Metzler was the founding editor and associate publisher of Trail Runner and Adventure Sports magazines and was a senior editor at Running Times as well as Editor-in-Chief of Competitor magazine and Competitor.com. He has written about endurance sports for Outside, Runner's World, Triathlete, Inside Triathlon, Men's Health, and Men's Journal. He is the author of Running Colorado's Front Range and co-author of Natural Running with Danny Abshire and Run Like a Champion with Alan Culpepper.

Reviews

Praise for Brian Metzler and Kicksology"No one alive knows more than Brian Metzler about that great modern indulgence: the running shoe. Kicksology captures the science, the sagas, and the surprisingly tantalizing backstories surrounding a subject that's as personal and passionate to true believers as any religion. If you've ever laced rubber to your feet for a run, you'll be captivated by this delightfully probing book."-Christopher McDougall, author of Born to Run"If there's a such thing as a living encyclopedia of running shoes, it's Brian Metzler. Not only does he own more shoes than anyone I know, he knows more about them than anyone I know. His passion for running shoes, their history, evolution, and application is unmatched and speaks to my sole."-Mario Fraioli, The Morning Shakeout"It takes a true running shoe geek to write an informative and entertaining book about running shoes. That's who Brian Metzler is, and that's what he gives us with Kicksology. Like the proverbial kid in a candy store, Metzler samples each new shoe-minimalist, maximalist, zero-drop, VaporFly, and so on-with unabated enthusiasm. He also interviews the researchers and designers behind each shoe to provide crazy stories and new insights we haven't heard before."-Amby Burfoot, 1968 Boston Marathon winner, Runner's World editor at large"Kicksology is a great survey of the modern history of running shoes. A must-read for anyone in the sneaker game."-Matt Powell, sports industry analyst"I loved reading Kicksology and recommend it a must-read for anyone who runs. Brian Metzler has been one of the country's top running writers for a long time because he asks the right questions and delivers smart, thought-provoking answers with exceptional storytelling. He presents the untold stories of running shoes: where we are, how we got here, and what the future holds for your feet."-Jay Dicharry, MPT, leading biomechanist, running gait expert, and author of Running Rewired"No one has more knowledge and passion about running shoes and the industry than Brian Metzler. With Kicksology, he delivers a compelling and engaging read."-Lisa Jhung, author of Trailhead and Running That Doesn't Suck"In Kicksology, we too can run in Metzler's shoes and gain access to his hard-earned insights. The result is a fascinating journey."-Laura Clark, American Trail Running Association"Kicksology is a personal tour of running shoe history, design, and business that only Brian Metzler could write. He has the uncanny ability to be near the center of every new trend and takes the reader on an informative journey through the many interesting characters, stories, and ideas that make running shoes fascinating."-Jonathan Beverly, PodiumRunner"Brian Metzler's knowledge of the running shoe industry is as broad as it is nuanced. Kicksology is a great broad-based dive into the industry's evolution since its inception without getting too strung up on detail and technical language. I found it very accessible, and I expect that a layperson with an interest in the shoe business will find it similarly easy to access."-Jonathan Stull, Editor, Outdoor Project"Kicksology is a fascinating read, giving us an insider's look at the running shoe business that Metzler has been involved with since college. It is that obsession with all things relating to shoes that gives Kicksology its breadth and depth and the reason it has been drawing national and international attention."-Mike Sandrock, Boulder Daily Camera"Kicksology is a joyride through the history of footwear and the sport as it charts the author's personal running journey and the various styles of running shoes he's put to the test. The book is fun and informative, looking at shoes of yesteryear and offering a glimpse of the future."-Paul Freary, Athletics Weekly"Kicksology dives into the fads and science that have shaped running shoe trends, and does a good job of helping runners learn how to separate the hype from the real in order to become informed consumers."-Amanda Loudin, NBC News"Metzler has the uncanny ability to be near the center of every new running trend and takes the reader on an informative and entertaining journey through the many interesting characters, stories, and ideas that make running shoes and the shoe industry fascinating."-Jonathan Beverly, PodiumRunner"Fascinating and informative, Kicksology was written with true sneakerheads in mind. It's bound to feed their passion for the world's most iconic kicks."-Canadian Running Magazine

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