Erica is a former fashion editor who has worked across some of the UK's biggest-selling newspapers and magazines. She has fifteen years of experience within the industry - from styling photo shoots to writing fashion spreads, consulting for high-street brands such as M&S and John Lewis and creating her own sell-out collections in-store. In 2012 Erica started writing her popular blog, The Edited, whilst on maternity leave with her second child and since then it has grown into an award-nominated site. Through Erica's down-to-earth charm, her much-loved style and interior tips and tricks and funny, relatable take on life, she has amassed 150k followers online. She has been named by The Sunday Times as one of their top 100 online influencers, and has been featured in publications including Red, Grazia and Cosmopolitan. Leopard is a Neutral: A Really Useful Style Guide is her debut book.
This book is as amiable, relatable and stylish as Erica herself.
Crammed with useful tips and advice, it's a treasure trove of the
best brands, inspired styling ideas and fashion editor insider
knowledge (like how to 'scan' the shops). Best of all it gives you
the confidence to break the 'style rules' and instead, carve out
your own. Bravo! * Sarah Tomczak, Editor, Red *
Erica is one of those women who radiates joy and makes you feel good about yourself, so of course this book offers the same sentiment (along with some amazing style tips), I loved it. * Alex Stedman, The Frugality *
'A brilliant style guide.' * Candice Brathwaite *