Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered business and economics from India, writing articles for The New York Times, The Wall Street Journal, Time, Reuters, the BBC, The New Yorker, and several other outlets. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, and NPR stations. He lives in California and watches a considerable amount of YouTube.
Praise for Like, Comment, Subscribe
Named an Amazon Editors' Choice
“Bergen . . . catalogues YouTube’s rise and the billions (of users,
dollars, hours of video) it controls in a tone that is at once
resigned, rhapsodic, and disgusted. The story his book unspools is
one of breathtaking profit and foolish stumbles, violence and greed
and corporate obfuscation.”
—The New Yorker
“Anyone with an Internet connection knows just how much of a
technological and cultural behemoth the site has become since then,
and Bergen offers a revealing look at how YouTube has struggled
with that growth. . . . The fast-paced story explores
YouTube’s challenges, including its handling of misinformation
about the 2020 election and the coronavirus pandemic. It sharply
explains how YouTube’s economy has changed over time, and the
backlash it’s faced from creators and users over those
changes.”
—Andrew DeMillo, AP
“Mark Bergen has delivered the definitive look at how YouTube
came to be and how the service has forever changed our society. Via
meticulous reporting and enthralling story-telling, Like, Comment,
Subscribe takes the reader on a journey as a small,
whimsical idea morphs into something that alters our
collective culture in the most profound of ways—for better and
for worse.”
—Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest
for a Fantastic Future
“Mark Bergen's Like, Comment, Subscribe is the
intricately-reported, elegantly-crafted story of the website that
came out of nowhere to change everything.”
—Brad Stone, author of The Everything Store and Amazon Unbound
“An absorbing, alarming, and essential modern history of Silicon
Valley’s supersized platform age. YouTube has redefined celebrity,
upended entertainment and politics, and unleashed the best and
worst of humanity online. Mark Bergen’s deeply reported page-turner
takes us on the company’s journey from scrappy startup to internet
juggernaut, revealing the dark consequences of the pursuit of
growth at any cost.”
—Margaret O'Mara, author of The Code: Silicon Valley and the
Remaking of America
"A vivid, rollicking ride through the fluorescent-lit halls of one
of the most powerful companies in the world as it struggles to
steward one of the most anarchic yet culture-defining inventions of
our time. Bergen has a novelist’s eye, a poet’s ear and a business
journalist’s deadpan command of the heart of the matter. So
engrossing I missed my train stop."
—Keach Hagey, author of The King of Content
"Intruiging. . . . Those curious about how YouTube got to be the
behemoth it is should pick this up."
—Publishers Weekly
“Powerful insight into a ubiquitous yet still shadowy company.”
—Kirkus Reviews, "Most Anticipated Books of the Fall"
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