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About the Author

Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.

Reviews

For anyone who feels trapped in a labyrinth of tradition, this book is compass, map and sledgehammer - BUSINESS DESTINATIONS, February 10This is what the future of work (and the world) looks like. Actually, it's already happening around you - Tony Hsieh, CEO Zappos.comThis book is a gift - Jacqueline Novogratz, Founder, The Acumen FundIf Seth Godin didn't exist we'd need to invent him - that's how indispensable he is! You hold in your hands a compeeling, accessible and purpose-filled book. Read it, and do yourself a big favour. Your future will thank you! - Alan Webber, Founder, FAST COMPANY

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