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Little Bets
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About the Author

Peter Sims is a bestselling author, entrepreneur, and speaker, as well as the coauthor of "The" "Wall Street Journal "and "BusinessWeek "bestseller "True North." His articles have appeared in "Harvard Business Review," "TechCrunch," and as an expert blogger for "Fast Company," and he collaborates with faculty at Stanford s Institute of Design (the d.school). He lives in San Francisco."

Reviews

"A fascinating and revealing journey through the real-life dynamics of the creative process. Vividly written and bustling with examples from comedy to architecture, "Little Bets" is a wonderful example of itself: a big idea that takes shape through many small discoveries. I highly recommend it for anyone with a serious interest in cultivating creativity in business, education or in their own lives."
""Little Bets" is a timely and compelling book that will change the way you think, a roadmap to success in the 21st century. And, a very enjoyable read."--Peter Georgescu, former CEO of Young & Rubicam
"I have always believed that constant innovation is core to success. The methods Peter Sims provides in the highly engaging "Little Bets" will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you're engaged in."--Howard Schultz, chairman and CEO, Starbucks
"Want a big idea? Start little. Whether you're an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets."--Chip Heath, author of Switch: How to Change Things When Change is Hard
"I really can't say enough about this book;" Little Bets" rings so true to my own experience at Teach For America. Peter Sims does a huge service by showing the world how big entrepreneurial and innovative successes come to be -- and in the process reveals ways of thinking that aren't the product of anything elusive or enigmatic but rather of traits we can all learn and foster, such as openness, inquisitiveness, and perseverance."--Wendy Kopp, CEO and Founder, Teach for America
"Peter Sims buries the myth that big talkers with brains and big ideas move industry and science forward. This modern masterpiece demonstrates that the most powerful and profitable ideas are produced by persistent people who mess with lots of little ideas and keep muddling forward until they get it right. "Little Bets" is easily the most delightful and useful innovation book published in the last decade."--Robert I. Sutton, Professor, Stanford University, New York Times bestselling author of Good Boss, Bad Boss
"With examples that range from traditional businesses to stand-up comedians, Peter Sims shows that the path to big success is lined with small failures. Behind every breakthrough idea is often a host of experiments that flopped -- and Sims shows how to leverage these "little bets" to produce lasting results. This is a powerful and practical book."--Daniel H. Pink, author of A Whole New Mind and Drive
"In "Little Bets", Peter Sims convincingly argues that we need a new model of creativity, focused around gradual improvement and constant innovation. If you're not learning while doing, Sims points out, then you're probably doing it wrong."--Jonah Lehrer, author of How We Decide
"Peter Sims' exciting new book, "Little Bets", is replete with stunning insights about innovation and the remarkable benefits of backing many creative initiatives that yield the big breakthrough. Corporate leaders everywhere can benefit from his sound advice."--Bill George, Professor, Harvard Business School and Author, True North
"'Little Bets' is a big idea. Here's my bet: if you're passionate about innovation, creativity, and entrepreneurship, you need to read this book!"--Alan M. Webber, Co-Founding Editor, Fast Company magazine, Author, Rules of Thumb

Google, Pixar, Apple, NBC's Tim Russert, Chris Rock, and others are used as examples of "little bets" to create new ideas and improve them again and again. Sims (Stanford Inst. of Design, Summit Partners) presents an interesting collection of examples (Failing Quickly, Genius of Play, Design Thinking) to support the various successes. Unfortunately, the roles of timing or circumstance or dumb luck are never addressed. Therefore, one should not expect to confuse the use of little bets with sure bets in the innovation process. Read by John Allen Nelson, the audiobook is recommended with reservations for a discerning listen by innovation practitioners expecting to enhance (not replace) his/her innovation tool kit.-M. Gail Preslar, formerly with Eastman Chemical Co. Business Lib., Kingsport, TN (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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