Foreword xi Introduction This Is a Book About You 1 Chapter One In the Heat of the Moment 15 Chapter Two Who's Afraid of the Big Bad Market? 21 Chapter Three Always Look on the Bright Side of Life 31 Chapter Four Why Does Anyone Listen to These Guys? 41 Chapter Five The Folly of Forecasting 57 Chapter Six Information Overload 73 Chapter Seven Turn off That Bubblevision! 87 Chapter Eight See No Evil, Hear No Evil 93 Chapter Nine In the Land of the Perma-Bear and the Perma-Bull 103 Chapter Ten The Siren Song of Stories 117 Chapter Eleven This Time Is Different 129 Chapter Twelve Right for the Wrong Reason, or Wrong for the Right Reason 145 Chapter Thirteen The Perils of ADHD Investing 153 Chapter Fourteen Inside the Mind of a Lemming 167 Chapter Fifteen You Gotta Know When to Fold Them 181 Chapter Sixteen Process, Process, Process 199 Conclusion The Road to Hell Is Paved with Good Intentions 213
James Montier is a member of GMO's asset allocation team. Prior to that, he was the co-Head of Global Strategy at Societe Generale and has been the top-rated strategist in the annual Thomson Extel survey for most of the last decade. Montier is the author of three market-leading books, Behavioral Finance: Insights into Irrational Minds and Markets, Behavioral Investing: A Practitioners Guide to Applying Behavioral Finance, and Value Investing: Tools and Techniques for Intelligent Investment. He is a Visiting Fellow at the University of Durham and a Fellow of the Royal Society of Arts. Montier has been described as a maverick, an iconoclast, and an enfant terrible by the press.