- Print and e-ARC distribution to trade and consumer media, both traditional and online - Social media marketing on Facebook, Twitter, and Goodreads giveaways. - Outreach to genre community for features (podcasts, fan-oriented sites/publications/media) including Forbes, Businessweek, Fast Company, Inc, HBR Ideacast, Daniel Pink's Office Hours, Fox Business - Outreach to Brian's business network, including blurb solicitation and endorsements - Cross-promotion with the 10,000 Coffees mentor program - Speaking events at Direct Marketing Association, LinkedIn, and the Ogilvy Millennial Summit - Outreach to university campuses and alumni programs for speaking events, book signings, and promotion (McGill, Columbia, etc.) - Exploitation of the Ogilvy Network (Mailing list, social media, internal events)
Brian has led OgilvyOne Worldwide to the forefront of the digital revolution. His far-ranging passions include eCommerce, social CRM, long-range career planning, and how corporate cultures need to evolve in the digital world. Brian was born and raised in Montreal, Canada. He plays hockey on Sunday nights, and plays guitar and harmonica in a rock band, aptly named Plan B.
"THE LONG VIEW is one of the most practical and comprehensive
guides to a meaningful career that I have read. Brian
Fetherstonhaugh spent decades assembling this treasure trove of
advice on what it takes to build an influential and meaningful
career. Whether you are just starting your search for a job or
trying to get a career back on track, start by reading The Long
View."-Tom Rath, best-selling author of ARE YOU FULLY CHARGED?,
EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0
"THE LONG VIEW is the career guide you've been looking for-forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice-and deep insights into what a meaningful career looks and feels like."-Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can't Stop Talking
"THE LONG VIEW poses big questions about where our careers are going, and offers fresh answers. A global CEO provides valuable lessons and practical day-to-day exercises to help us get the most out of every stage of our careers."-Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
"We are educated for a world that does not exist. This book provides one of the clearest, and most insightful roadmaps for inventing your career and life."-Peter Sims, author of SMALL BETS and Founder-CEO of Parliament, Inc.
"In this age of short-termism, this is a breath of fresh air. If you care about your career, THE LONG VIEW is required reading, whether you are starting out or a seasoned executive. Full of practical advice and transcendent clarity, Brian provides answers to many of the workforce's biggest questions."-Don Tapscott, Author of WIKINOMICS and BLOCKCHAIN REVOLUTION
"I have Brian come to talk to my MBAs and undergrads because his ideas about careers are simply the most sound I have heard. THE LONG VIEW is an outstanding book which provides excellent advice for today's world of careers, which are different from even five years ago. I have shared his advice on the three career stages, career fuel and how to take the long view in conversations with hundreds of students-these are ideas that have been very helpful in guiding their careers. Thanks Brian for taking the time to turn your thoughts into such a valuable book."-Dr. Karl Moore, faculty member at McGill University, bestselling author and columnist for Forbes and The Globe & Mail
"THE LONG VIEW is a must read book, whether you're contemplating retirement or just starting out in your career. This is the first book that gives you a coherent plan for making the most of every stage in your career."-Dr. Chris Yeh, co-author of New York Times bestseller THE ALLIANCE