The naked truth behind startup culture from entrepreneur and CEO Rand Fishkin.
Rand Fishkin is the founder and former CEO of Moz. He co-authored a pair of books on SEO, co-founded the marketing website Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand's writing can be found mostly in short bursts on Twitter (@randfish), in longer ramblings on his personal blog (moz.com/rand), and, in photo-accompanying captions via the Instagram account (@theeverywhereist) he shares with his wife, Geraldine.
This is a truly courageous book. It's one part business-building
guide and two parts Indiana Jones-style adventure memoir. And if
you've ever wondered if the 'timeless wisdom' you often hear about
startups is bullsh*t, here's the proof -- Chris Guillebeau * author
of SIDE HUSTLE and THE $100 STARTUP *
You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *
Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *
Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *
Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *