Erik Brynjolfsson is the director of the MIT Initiative on the
Digital Economy and Schussel Family Professor of Management Science
at the MIT Sloan School. He is the author of several best-selling
books with co-author Andrew McAfee, and one of the world's most
cited scholars in information systems and economics.
Andrew McAfee is the co-director of the MIT Initiative on the
Digital Economy and co-author of the best-selling The Second
Machine Age and Machine, Platform, Crowd: Harnessing Our Digital
Future. He and co-author Erik Brynjolfsson are the only people
named to both the Thinkers 50 list of the world's top management
thinkers and the Politico 50 group of people transforming American
politics.
"A book for managers whose companies sit well back from the edge
and who would like a digestible introduction to technology trends
that may not have reached their doorstep―yet."
― Wall Street Journal"The story is warmly and richly told.... This
book is in many senses a primer, a thorough grounding for the
digital warrior in the driving forces of the 21st-century
economy."
― Times Higher Education"Even Silicon Valley is surprised by the
speed and scope of change today. The best way to stay on top of it
is to understand the principles that will endure even as so much
gets disrupted. This book is the best explanation of those
principles out there."
― Eric Schmidt, former CEO of Google and former executive chairman
of Alphabet Inc."The digital revolution we're entering can be
unsettling, but McAfee and Brynjolfsson show how these incredibly
powerful technologies will make our choices more important than
ever. Machine Platform Crowd is a road map for leaders to make wise
choices as they navigate this new world."
― Arianna Huffington, former president and editor-in-chief of the
Huffington Post Media Group, author of Thrive and The Sleep
Revolution"On their own, AI, platforms, and crowds are all
transformative forces. That they're evolving in parallel means
we're beginning to experience a new era of networked disruption,
where productive but disorienting change becomes the status quo.
For citizens, entrepreneurs, companies, and governments who want to
successfully navigate this new world, the first step lies in
finding reliable and prescient guides. Andrew and Erik are two of
the best."
― Reid Hoffman, partner at Greylock Partners and cofounder of
LinkedIn"The authors aptly illustrate how the extraordinary
progress of technology is reshaping our lives, and they share
powerful ideas relevant to world leaders.... The book is a
must-read for policymakers who seek a road map for how to combine
the strengths of humanity and technology to build a better future
for their citizens."
― Christine Lagarde, managing director of the International
Monetary Fund"The authors explain the whys and hows soberly,
answering just about every question on AI you could ask: which
channels it will colonise next, whether we'll still need physical
products in a virtual world and how Bitcoin will change commerce,
among others. Throughout, they are eloquent and informed. They
don't think humans will be obsolete, but they also don't pretend
the solutions are simple."
― People Management"Written... with real human intelligence,
concern, feeling, and values. [Machine Platform Crowd] is a big,
intense, always interesting, and almost intimidating book―and well
worth the effort."
― Dylan Schleicher, 800-CEO-READ"[McAfee and Brynjolfsson] have
done us all a great service in explaining some of the powerful
trends that will shape our future."
― Mark Cliffe, chief economist of the ING Group"McAfee and
Brynjolfsson are thoughtful observers of the emerging technological
revolution which they described in their earlier The Second Machine
Age.... They write clearly and are at their most devastating in
analyzing how the various elements of the new age combine, wiping
out large sectors of media, retail and music industries as they
have gone."
― Roger Smith, New Law Journal
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