Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group "MediaWatch."
[Made You Look] is an excellent book on a topic that becomes more
and more important every day -- advertisers marketing their
products to children. Shari Graydon, a veteran media literacy
activist, clearly knows her stuff. ... Without coming across as
preachy or judgmental, Graydon has done an amazing job of
presenting what has up to now been a marginal topic. She even
includes example of what some kids may think of as "good" ads....
This balanced approach to the topic lends a lot of credibility to
Graydon's arguments. I cannot think of a single person -- child or
adult -- who would not benefit from reading this excellent,
entertaining book on a very important topic. Highly
Recommended.--Grace Sheppard"Canadian Materials" (01/02/2004)
[Starred review: ] Lively analysis seeks to raise preteens'
awareness... brimming with anecdotes, facts, and quotes... once
they start reading, they'll find themselves sucked in.--Jennifer
Mattson"Booklist / RBB" (12/01/2003)
Author Shari Graydon uses a lively style to attract teens and
encourage them to make informed choices about their consumption and
spending.--Deborah Taylor"Teacher Librarian" (02/01/2005)
Easily read book explains the history of advertising, how it works,
tricks of the trade, and how to complain effectively... Humorous
illustrations enhance the information... this helpful text is
recommended for consumer education classes.--Deborah L.
Dubois"VOYA" (02/01/2004)
Engaging and intelligent.--Susan Schwartz"Montreal Gazette"
(04/05/2004)
Intelligent observation and reflection by children 9 and older is
encouraged in [this book]... Children are both the mouse to be
caught as well as the cheese in the bait in commercial ads
today.--Linda Piwowarczyk"Chicago Sun Newspapers" (11/13/2003)
Lively, view-changing stories of advertising principles, psychology
and history are followed by activities you can try at home.--Susie
Wilde"Raleigh News and Observer" (12/07/2003)
This skillfully age-tailored overview of the advertising industry
has an appealing cover design, a fast-paced and friendly text,
cartoon illustrations, and a generous smattering of juicy, relevant
sidebars and quotes... thorough in coverage and
thought-provoking... deconstructs ad campaigns without undue
condemnation or bias, exposing their sometimes less-than-salient
subtext and neatly outlining the common techniques advertisers us
to manipulate consumer appetites.--Jeffrey Hastings"School Library
Journal" (12/01/2003)
The book is less anti-advertising than pro-thoughtful consumer, and
kids who read this book will be better prepared than most to deal
with the marketing onslaught. A thought-provoking resource for
children who daily face a sea of marketing. The book details the
history of promoting products, controversial methods of advertising
and ways that children are exposed to and affected by ads targeted
directly at them. The author delivers the information in an
understandable, entertaining manner.
[Starred review: ] Lively analysis... brimming with anecdotes,
facts, and quotes... once they start reading, they'll find
themselves sucked in.--Jennifer Mattson"Booklist / RBB"
(12/01/2003)
Easily read book... Humorous illustrations enhance the
information... this helpful text is recommended for consumer
education classes.--Deborah L. Dubois"VOYA" (02/01/2004)
Eye opening.. this book should be read by both children and their
parents.--Elizabeth Shaffer"BC Parent" (01/01/2004)
Fast-paced and friendly text... thorough in coverage and
thought-provoking... deconstructs ad campaigns without undue
condemnation or bias.--Jeffrey Hastings"School Library Journal"
(12/01/2003)
I cannot think of a single person -- child or adult -- who would
not benefit from reading this excellent, entertaining book--Grace
Sheppard"Canadian Materials" (01/02/2004)
Uses a lively style to attract teens and encourage them to make
informed choices about their consumption and spending.--Deborah
Taylor"Teacher Librarian" (02/01/2005)
[Starred review:] Lively analysis... brimming with anecdotes,
facts, and quotes... once they start reading, they'll find
themselves sucked in. -- Jennifer Mattson "Booklist / RBB"
(12/01/2003)
ÝStarred review: ¨ Lively analysis... brimming with anecdotes,
facts, and quotes... once they start reading, they'll find
themselves sucked in. -- Jennifer Mattson "Booklist / RBB"
(12/01/2003)
Engaging and intelligent. -- Susan Schwartz "Montreal Gazette"
(04/05/2004)
A thought-provoking resource for children who daily face a sea of
marketing... delivers the information in an understandable,
entertaining manner.
Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner. (Nov.) Copyright 2004 Reed Business Information.
[Made You Look] is an excellent book on a topic that becomes more
and more important every day -- advertisers marketing their
products to children. Shari Graydon, a veteran media literacy
activist, clearly knows her stuff. ... Without coming across as
preachy or judgmental, Graydon has done an amazing job of
presenting what has up to now been a marginal topic. She even
includes example of what some kids may think of as "good" ads....
This balanced approach to the topic lends a lot of credibility to
Graydon's arguments. I cannot think of a single person -- child or
adult -- who would not benefit from reading this excellent,
entertaining book on a very important topic. Highly
Recommended.--Grace Sheppard"Canadian Materials" (01/02/2004)
[Starred review: ] Lively analysis seeks to raise preteens'
awareness... brimming with anecdotes, facts, and quotes... once
they start reading, they'll find themselves sucked in.--Jennifer
Mattson"Booklist / RBB" (12/01/2003)
Author Shari Graydon uses a lively style to attract teens and
encourage them to make informed choices about their consumption and
spending.--Deborah Taylor"Teacher Librarian" (02/01/2005)
Easily read book explains the history of advertising, how it works,
tricks of the trade, and how to complain effectively... Humorous
illustrations enhance the information... this helpful text is
recommended for consumer education classes.--Deborah L.
Dubois"VOYA" (02/01/2004)
Engaging and intelligent.--Susan Schwartz"Montreal Gazette"
(04/05/2004)
Intelligent observation and reflection by children 9 and older is
encouraged in [this book]... Children are both the mouse to be
caught as well as the cheese in the bait in commercial ads
today.--Linda Piwowarczyk"Chicago Sun Newspapers" (11/13/2003)
Lively, view-changing stories of advertising principles, psychology
and history are followed by activities you can try at home.--Susie
Wilde"Raleigh News and Observer" (12/07/2003)
This skillfully age-tailored overview of the advertising industry
has an appealing cover design, a fast-paced and friendly text,
cartoon illustrations, and a generous smattering of juicy, relevant
sidebars and quotes... thorough in coverage and
thought-provoking... deconstructs ad campaigns without undue
condemnation or bias, exposing their sometimes less-than-salient
subtext and neatly outlining the common techniques advertisers us
to manipulate consumer appetites.--Jeffrey Hastings"School Library
Journal" (12/01/2003)
The book is less anti-advertising than pro-thoughtful consumer, and
kids who read this book will be better prepared than most to deal
with the marketing onslaught. A thought-provoking resource for
children who daily face a sea of marketing. The book details the
history of promoting products, controversial methods of advertising
and ways that children are exposed to and affected by ads targeted
directly at them. The author delivers the information in an
understandable, entertaining manner.
[Starred review: ] Lively analysis... brimming with anecdotes,
facts, and quotes... once they start reading, they'll find
themselves sucked in.--Jennifer Mattson"Booklist / RBB"
(12/01/2003)
Easily read book... Humorous illustrations enhance the
information... this helpful text is recommended for consumer
education classes.--Deborah L. Dubois"VOYA" (02/01/2004)
Eye opening.. this book should be read by both children and their
parents.--Elizabeth Shaffer"BC Parent" (01/01/2004)
Fast-paced and friendly text... thorough in coverage and
thought-provoking... deconstructs ad campaigns without undue
condemnation or bias.--Jeffrey Hastings"School Library Journal"
(12/01/2003)
I cannot think of a single person -- child or adult -- who would
not benefit from reading this excellent, entertaining book--Grace
Sheppard"Canadian Materials" (01/02/2004)
Uses a lively style to attract teens and encourage them to make
informed choices about their consumption and spending.--Deborah
Taylor"Teacher Librarian" (02/01/2005)
[Starred review:] Lively analysis... brimming with anecdotes,
facts, and quotes... once they start reading, they'll find
themselves sucked in. -- Jennifer Mattson "Booklist / RBB"
(12/01/2003)
YStarred review: Lively analysis... brimming with anecdotes, facts,
and quotes... once they start reading, they'll find themselves
sucked in. -- Jennifer Mattson "Booklist / RBB" (12/01/2003)
Engaging and intelligent. -- Susan Schwartz "Montreal Gazette"
(04/05/2004)
A thought-provoking resource for children who daily face a sea of
marketing... delivers the information in an understandable,
entertaining manner.
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