The intellectual prequel to The Tipping Point.
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University's CASE center,
which supports entrepreneurs fighting for social good. He lives in
Durham, North Carolina. Dan and his brother Chip have written four
New York Times bestselling books- Made to Stick, Switch, Decisive,
and The Power of Moments. Their books have sold over two million
copies worldwide and have been translated into thirty-three
languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times
bestselling books- Made to Stick, Switch, Decisive and The Power of
Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California.
An entertaining, practical guide to communication.
*Financial Times*
Smart, lively . . . such fun to read . . . Inspiring.
*Guardian*
Their analysis is peppered with memorable stories, images and facts
. . . This book is a gift to anyone who needs to get a message
across and make it stick.
*New Statesman*
This is great for anyone planning a speech or trying to get their
message across at work.
*Psychologies*
Anyone interested in influencing others . . . can learn from this
book.
*The Washington Post*
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