Chip Heath is a professor at Stanford Graduate School
of Business, teaching courses on strategy and organizations. He has
helped over 450 startups hone their business strategy and messages.
He lives in Los Gatos, California.
Dan Heath is a senior fellow at Duke University’s CASE
center, which supports entrepreneurs fighting for social good. He
lives in Durham, North Carolina.
Together, Chip and Dan have written three New York
Times bestselling books: Made to Stick, Switch,
and Decisive. Their books have sold over two million copies
worldwide and have been translated into thirty-three languages,
including Thai, Arabic, and Lithuanian. Their most recent book
is The Power of Moments.
“Made to Stick summons plenty of brain science, social history, and
behavioral psychology to explain what makes an idea winning and
memorable—and the Heaths do the telling with beautiful
clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
“Savvy.”—People
“Fun to read and solidly researched.”—Publishers Weekly (starred
review)
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