Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. Scher is now a partner at Pentagram, where she has worked since 1991.
"Creative Review:"This is a straight-talking and insightful glimpse into what makes a designer tick, A must for helping clients to understand us and a benchmark for designers to aspire to." (November 2002) Library Journal:"Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development." (October 15, 2002)"
"Creative Review:"This is a straight-talking and insightful glimpse into what makes a designer tick, A must for helping clients to understand us and a benchmark for designers to aspire to." (November 2002) Library Journal:"Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development." (October 15, 2002)"
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