Clifford Nass is the Thomas M. Storke Professor at Stanford University and director of the Communication between Humans and Interactive Media (CHIMe) Lab. He is a popular designer, consultant, and keynote speaker, and is widely quoted by the media on issues such as the impact of multitasking on young minds. He lives in Silicon Valley.
"If Dale Carnegie had been a Google engineer, this is how he would
have written "How to Win Friends and Influence People." Cliff Nass
shows us how much we can learn about people by understanding how
people interact with computers."
-Chip Heath, coauthor of "Switch" and "Made to Stick"
"With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives."
-Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of "How the Mind Works" and "The Stuff of Thought"
"With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings."
-Robert B. Cialdini, author of "Influence: Science and Practice"
"Nass and Yen serve up a wealth of practical, h