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Marketing Plan Handbook
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Table of Contents

Introduction
Step 1: Harness the Power of Vision
Step 2: Decide What Business You're In
Step 3: Get to Know Everything About Your Ideal Client
Step 4: Who Is the Competition?
Step 5: Strategize: Position Your Business
Step 6: Build Out Your Product Line or Service Menu
Step 7: Assess Your Tactics
Step 8: Integrate Online and Offline Marketing
Step 9: Put Your Measurements in Place
Step 10: Write Your Plan
Step 11: Work It!-Implementation
Step 12: Review and Troubleshoot Your Plan
Appendix

Marketing Plan Format
Resources

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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