About the Author

Eric Parker is a very well known entrepreneur who is an expert on small business and franchising. He has published numerous books on the subject and is a sought after speaker on business topics. He is currently hosting a small business show on Summit TV called SME Zone. Annie Baptiste has been teaching small businesses in South Africa about marketing for years. Ria van Zyl has extensive design experience and has lectured information design, multimedia, production and brand identity at the University of Pretoria. Victoria Nicolson has extensive experience in business consultancy and corporate communications.