About the author ix Acknowledgements xi Introduction xiii Opening story xv 1 What is social media? Policy, plan and profitability 1 2 Facebook basics and content ideas 29 3 LinkedIn basics and networking using LinkedIn 53 4 Twitter basics and using Twitter for your business 81 5 Online etiquette and preserving your reputation 107 6 YouTube explained 127 7 Google+ and why it's important for SEO 145 8 Pinterest and pinning the best images 155 9 Vine and Instagram basics to create great video 163 10 Making your website work and promoting your social media efforts 171 Marketing with Social Media Wrap 193 Appendix A: Daisy's social media plan 195 Appendix B: Glossary 199 Index 203
LINDA COLES is a social media specialist helpingbusinesses make the most of online tools to grow their customersand networks. A conference speaker and author on buildingrelationships, she also consults on how to use relationships,online and off, as a way to grow your business connection base andnetwork online effectively.
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