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Media Relations


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Table of Contents

Acknowledgements 1 Media relations in context 2 Understanding the media environment 3 Theorising media relations 4 Law and ethics in media relations 5 Working with the news media 6 Media relations campaigns 7 Media releases 8 Media kits, guides and online media centres 9 Media conferences, 'famils' and events 10 Not just the news 11 Working with newspapers and magazines 12 Working with radio and television 13 Working with the internet and social media References Index

About the Author

Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.


'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

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