Table of Contents

Part 1 Getting Ready: The MediaDefining the MediaMedia StudiesWhat Do the Media Do to Us? Media and SocietyWhat’s in a Name? Language and the Social Construction of RealityMediation and RepresentationTexts, Meanings and AudiencesNew Media and Technological DevelopmentPart 2 Pictures: Semiotic AnalysisSemiologyReading Images and AdvertisementsModel Essay: Semiotic Analysis of an AdvertisementPart 3 Making Sense: Discourse, Ideology and HegemonyDiscourse and IdeologyDominant Ideology and HegemonyCulture Jamming and Counter-hegemonyPart 4 Stories: Approaches for Narrative AnalysisGenres, Codes and ConventionsThe Language of Film: American BeautyNarrative Structure and Binary OppositionsDigital Television and Interactive NarrativesDocumentary and Reality TVWhy Stories?Part 5 Media and Identity: Representation, Impact and InfluenceFeminism, Post-feminism and Ideology of FemininityIdeologies and Discourses of MasculinityEthnicity, Ideology and the MediaStars and CelebritiesPart 6: But They Keep Moving the Posts: Postmodern and Global PerspectivesPostmodernismGlobalisation

About the Author

Michael O'Shaughnessy, formerly School of Media and Communications, Edith Cowan University Jane Stadler, Associate Professor, Film and Media Studies, University of Queensland Sarah Casey, School of Humanities, Languages and Social Science, Griffith University